Packaging as an Important Marketing Tool Assignment

Packaging as an Important Marketing Tool - Assignment Example Packaging is important for preserving quality as well as building a communication channel between manufacturers and buyers in the form of information and convenience. For example, packaged food items are often served with information regarding its nutrition level and ingredients as well as are packed in a convenient manner for the customers’ use. It is through these features that manufacturers tend to build a relationship with their ultimate customers with the advantages of packaging. Moreover, packaging also plays important functions with the objective of seeking that products are packaged and distributed to end consumers with appropriate weight, quantity, measure and quality as per the industry standards. Hence, packaging also contributes to the transparency of the production and distribution process (Brody, â€Å"Development of packaging for food products†). In the present business scenario, with the development of different technologies, the packaging is seemed to be playing an effective role in offering different types of products to worldwide customers. Notably, with rising awareness among customers, intensification of competition as well as a greater need for transparency in the distribution process, have essentialized computerized packaging systems. With this development, companies are now able to obtain higher cost efficiency in their packaging process (Brody, â€Å"Development of packaging for food products†). Market Competition: In the recent era, market competition has aroused to a significant level due to the arrival of new companies as well as products. Moreover, companies are observed to be offering products resembling identical features and use in the form of close substitutes. In this respect, companies have focused on developing innovative packaging ideas as a differentiation strategy.