Marketing Plan For A Business Plan - 1241 Words

Marketing Plan As I navigated my way through the business plan provided to me by ChopSaver, I saw that they had a clear and concise marketing plan. Currently ChopSaver is sold online and in over 9,000 U.S. retailers, including over 7,000 CVS Pharmacy locations nationwide. When asked how they market their product, ChopSaver replied, â€Å"As a brand with a unique and authentic story behind it, we utilize both social media and public relations to tell the story. The musical part of the brand lends itself well to YouTube and other use of video including Facebook, Facebook ads and Twitter. Additional marketing will include traditional methods including email, direct mail, and product sampling both through the mail and at live events. Many of these tactics are done through our key influencers including school band directors and physicians including dermatologists and oncologists†. In order for ChopSaver to successfully compete in the market, they will â€Å"influence the influence rs.† ChopSaver goes after band directors because they have hundreds of students in their classes. They will also continue to target physicians because they have thousands of patients under their care. ChopSaver believes that marketing to thousands of trusted teachers, doctors, and nurses, they can reach millions of end users. ChopSaver has acknowledge that this is a crowded market, but their placement in CVS allows for access to both the â€Å"niche† market as well as a wider consumer base. I believe that ChopSaverShow MoreRelatedThe Marketing Plan For The Business Plan858 Words   |  4 Pagesimportant to protect it and continue the development and positioning it in the market. Therefore, there are numerous models of communication plans, the firm should use the one they find appropriate for them. In essence communications plans have several disciplines that interrelated and in synergy would support the business plan can create an effective communication plan with resu lts potentially beneficial to the positioning of the brand. These disciplines are: advertising, paid search, social media, customerRead MoreMarketing Plan For A Business Plan1159 Words   |  5 PagesFirst Things First: Before you start tutoring, it s important to create a business plan, determine your company’s specialization and create a company image that sets you apart from the competition and attracts your target market. Draw up a Business Plan and Name Your Business: Name your tutorial business if you have not already done so. Brainstorm a list of names with the help of friends, family members and business partners. Choose a name that stands out and communicates your business’s uniqueRead MoreMarketing Plan For A Business Plan1266 Words   |  6 Pagesgrow health hair.† 2) Next, create an outline for a business plan by answering the following â€Å"nine questions every business plan should answer†: 1. Who is the customer? The customer is the party that will receives or consumes my products and has the ability to choose between different products and suppliers. The customers for my products would the working moms, housewives and dads in my local area. I would like to start by selling and marketing my product to them firms because I know how I can reachRead MoreMarketing Plan For A Business Plan1445 Words   |  6 PagesMarketing plan is very important and pretty much to the overall financial and business plan. This plan is the way to success, and it is breaks down into two components that will enable The Sub Shop to perform marketing activities to provide a solid return on investment. Plan is designed to complete the business plan, but is also a way for company officers to get a handle on the external and internal factors that will influence the company s success in the Ashland market. The following topicsRead MoreMarketing Plan For A Business Plan1268 Words   |  6 Pagesare invested in making this a business not creating a hobby business for the sake of brewing beer. Therefore, a written business plan is in existence. A written business plan would have been required to secure the government loan. ï‚ · A business plan should be a working document, not created and then placed in a drawer. It should remain on the desk as a reminder of the objectives and goals set forth initially and revised as the business grows and adapts. Every business owner has a goal of profitabilityRead MoreMarketing Plan For A Business Plan792 Words   |  4 PagesMarketing Plan A well-developed marketing plan will provide many benefits. For example, it will help Priority attract clients, keep marketing efforts aligned with the organizations mission and goals, and enable leaders to effectively evaluate the market environment in which they plan to operate. Since Priority is attempting to enter a new market, their marketing plan should emphasize strategies that will enable them to build their client base and gain market share. Additionally, Priority expectsRead MoreMarketing Plan For A Business879 Words   |  4 PagesA marketing plan completely relies on the marketing strategy which have been used in order to create a solid business plan for any corporate. In absence of strategies, it s an impossible to get large use of market plan. In terms of getting incentive benefits from a business, market plan gives a blueprint outlines of marketing efforts which have to be done to raise good business. A market plan is aimed to create incentive pay plans for business employees to satisfy the business corporate objectivesRead MoreMarketing Plan For A Business1200 Words   |  5 PagesGrowing your business can be a daunting task in today’s business and economic conditions. Competition is fierce in almost every trade. To carve out your own niche in a highly competitive market, you need to align your business plan with your marketing plan from the get-go. Customers today are influenced by several elements In addition to running your business, marketing your products or services has now become a full-fledged endeavor that is crucial to the promotion of a business. The promotionalRead MoreMarketing Plan For A Business Plan Competition1715 Words   |  7 PagesReview Research shows that business plan competitions throughout time have always provided a substantial opportunity to improve entrepreneurial education. Student entrepreneurs originally were interested in business plan competitions because it was a place for them to create and pitch their business ideas to real investors and get incredible feedback. However, over time, the location of the competitions, the people competing in the competitions, the robustness of business plans, and the outcome of theRead MoreMarketing Plan For A Business Essay2071 Words   |  9 PagesThe success of any business lies in marketing, both internally and externally. The overall marketing aspect covers advertising, public relations, promotions and sales. Mokhtar Wan-Ismail (2012), citing Panayides definition states marketing is ‘†¦the process of planning and exacting the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges and satisfy organizational objec tives’. Without marketing, a business may offer the best products or service in an industry

Sigmund Freud On Modern Psychology And Schools Of Thought

Introduction: Sigmund Freud (1856 – 1939), a Jewish Viennese doctor, developed psychoanalysis at the end of the 19th Century as a form of therapy which seeks to cure mental disorders and their physical manifestations by ‘investigating the interaction of conscious and unconscious elements in the mind’ (Concise Oxford Dictionary). Freud’s work and philosophy played a large part in the development of Western liberal humanist understanding of meaning and purpose. Freud believed that the goal of the adult human being should be to liberate ourselves from â€Å"repressed† traumas and consequently become â€Å"free to love and work again†. Freud placed heavy emphasis on the personal solving of problems, believing that things wouldn’t change if you didn’t†¦show more content†¦Inspired by Breuer, Freud posited that neuroses had their origins in deeply traumatic experiences that had occurred in the patient s past. He believed that the original occurrences had been forgotten and hidden from consciousness. His treatment was to empower his patients to recall the experience and bring it to consciousness, and in doing so, confront it both intellectually and emotionally. He believed one could then discharge it and rid oneself of the neurotic symptoms. Freud and Breuer published the ir theories and findings in Studies in Hysteria (1895). After a while working together, Breuer ended their collaboration, feeling that Freud placed far too much emphasis on the sexual aspect of the patient’s neuroses, and was unwilling to consider other alternative viewpoints. Freud would go on to continue to refine his own arguments and in 1900 would publish a work titled The Interpretation of Dreams. Freud was a known atheist, and adamantly refused to consider any form of religious belief a solution to the problems he sought to answer. He viewed Religion as a form of psychological neurosis and distress, often suggesting that it was a kind of wish fulfilment, or perhaps an attempt at controlling the Oedipal complex. In his book NewShow MoreRelatedAnna Freud. Bio Essay1357 Words   |  6 PagesAnna Freud The philosophic contributions to the formal discipline of psychology have primarily been dominated by male visionaries, but many notable women pioneered a role in the history of psychology between 1850 and 1950. Sigmund Freud was not the only Freudian to establish credibility in the field of psychology, as his youngest daughter Anna Freud pursued a career in psychology and made significant historic contributions. Anna’s background, theoretical perspective, and contributions to theRead MoreSigmund Freud. Briana Gates. Mr. Wiles. Psyc 43101-01:1611 Words   |  7 Pages Sigmund Freud Briana Gates Mr. Wiles PSYC 43101-01: History and Systems of Psychology February 25, 2017 On May 6, 1856, a baby by the name of Sigmund Freud was born, in a what is now known as the Czech Republic (Schultz Schultz, 2012). After moving around a bit, Freud eventually settled in Vienna, and spent most his life there. It is without question that Sigmund Freud is a well-known name, and that he can be considered the father of what is known as psychoanalysis, seeing as how heRead MoreHistory of Modern Psychology: Anna Freud 1346 Words   |  6 Pagesvisionaries dominated in the philosophical contributions to the psychology as a formal discipline; however, many prominent women pioneered major roles in psychology history between 1850 and 1950 (Goodwin, 2005). Freud Sigmund was not only among the Freudian to build credibility in psychology field, this is because Anna Freud-her youngest daughter took career in psychology and made important contributions in the history of psychology. The paper will discuss the background of Anna, her theoreticalRead MoreTheoretical Views Essay 1698 Words   |  7 PagesPsychology is now and always has been a strongly debated science. Beginning from the time psychology first became separated from the philosophy and biology sciences, there has been controversy. The subject, most debated, was the explanation and description of human behavior as well as the human mind. It was the schools of thought in psychology that allowed for the major names in psychology that we study and read about on what seems to be a daily basis that put theoretical opinions and differencesRead MoreThe Theory Of Personality Psychology1019 Words   |  5 Pagesa person. Personality is like a big stew mixed with emotions, behaviors, and patterns of thought that truly define a person. Personality Psychology is the study of these different patterns among a group of people or culture. The studies of psychology started from Hippocrates’ theory that argues that personality traits are based on four different sections. This heavily influenced modern personality psychology. Three important psychologists helped shape the way humans define the term personality. AlfredRead More Sigmund Freud Essay796 Words   |  4 Pages Sigmund Freud In the 1920s, the world was changing dramatically. Underground salons were built, new architecture was used and modern dance was introduced. If it were not for certain people, the world would not be the way it is today. In the twenties, new theories and ideas in science and psychology were being presented daily. Sigmund Freud changed the world of psychology by presenting new and controversial ideas on psychology and having his theories published. Freud broke cultural boundaries asRead MoreSigmund Freud s Theory Of Psychology And Psychology1073 Words   |  5 Pages06/27/2014 Sigmund Freud Sigmund Freud is considered to be the most important figures in the field of psychiatry and psychology. His ideas about psychoanalysis were developed in the 1800’s but are still being used today in the mental health field (www.studymode.com). Sigmund Freud was one of the pioneers/innovator of modern-day psychology. â€Å"As the originator of psychoanalysis, Freud distinguished himself as an intellectual giant.† (www.muskingumRead MoreSigmund Freud s Theory Of Psychology1283 Words   |  6 PagesSigmund Freud (1856-1939), is a pioneer in the field of psychology in various ways. His dedication to his field helped shape the minds of many nineteen-century contemporary schools of thought. Most notably, Freud’s work in psychoanalytic theory, according to Tan (2011) earned him the title of, â€Å"father of psychoanalysis† (p. 322). Moreover, Tan Taykeyesu (2011) report that Freud’s genius is not just in psychoanalysis, but also when we â€Å"think Oedipus complex, infantile sexuality, and repression†Read MoreThe Theory Of Psychoanalysis On The Unconscious Phases Of Personality Development1130 Words   |  5 Pagesdetermine their personality patterns later in life. And lastly, Sigmund Freud postulated that Personality consists of id, ego, and superego. This, in turn, is subdivided into ages and stages, from birth through to adolescent age. The theory of Psychoanalysis was propounded by Sir Sigmund Freud in 1896. However, this was not the date of conceptualization. The theory of Psychoanalysis was developed between 1856 and 1939. In 1896 Sigmund Freud made public his theory of psychoanalysis for the first timeRead MoreEssay about Sigmund Frueds Psychology1339 Words   |  6 PagesSigmund Freud was born in 1856 in Frieber, Moravia; his father was a wool merchant and his mother was twenty years younger than his father. Freud had two step brothers which were around the same age as his mother; one stepbrother had a son who became Freud’s playmate growing up (Sigmund). Around the age of four, Freud and his family moved to Vienna where he stayed for a majority of his life. (Boeree) When Freud’s family moved to Vienna, they lived in an area that was highly populated with Jews

Outline New World Beginnings Free Essays

The Ice Age formed a land bridge in the area of present-day Boring Sea, which allowed nomadic groups of people to enter the Americas. B. Group of Nomads 1. We will write a custom essay sample on Outline New World Beginnings or any similar topic only for you Order Now Traveled across the Boring Land Bridge and populated the Americas 2. Split into countless tribes and evolved into over 2,000 languages a. Incas- Peru b. Mayans- Central America c. Aztec- Mexico Ill. The Earliest Americans A. Pueblo Indians 1. Constructed Intricate Irrigation systems to water their cornfields. 2. Lived In adobes and pueblos. B. Mound Builders 1. Lived at Iacocca, near present-day East SST. Louis. 2. Built an elaborate pueblo of more than six hundred interconnected rooms at Coach Canyon. C. Eastern Indians 1. Developed the three-sister farming where the beans grew on the trellis of the cornstalks and the squash covering the planting mounds to retain moisture in the soil. 2. Among them were the Creek, Choctaw, and Cherokee. D. Iroquois Confederacy 1. Created by the legendary leader, Hiawatha. 2. Developed political and organizational skills to sustain a robust military alliance that menaced its neighbors. IV. Indirect Discoveries of the New World A. Blonde bearded Norse from Scandinavia reaches North America. . The Vikings landed around 1,000 C. E. 2. They landed at a place near Leans auk Meadows in present-day Newfoundland. . They soon abandoned the place and their discoveries were soon forgotten. B. Christian Crusaders rank high among America’s indirect discoveries. 1 . Tens of thousands fought to regain control of the Holy Land from Muslim control. 2. Foiled in their ass aults, the Crusaders craved the delights of Asia. V. Europeans Enter Africa A. Marco Polo returns to Europe in 1295 from China. B. Slave trade begins 1. Arab merchants and Africans had traded slaves before the Europeans arrived. . Millions were wrenched from their home continent after the discovery of the Americas. C. In 1488, Portuguese explorer Bartholomew Aids rounded the A. Columbus persuaded the Spanish monarchs to outfit him with three tiny but seaworthy ships. B. By heading westward, he thought he would reach the Indies. 1. After six weeks at sea, he thought he reached the Indies when it was the Americas and mistaken the people there as â€Å"Indians. † C. Columbus discovery led too global economic system. 1. Europe would provide the markets, capital, and the technology. 2. Africa would provide the labor. 3. New World would provide the raw materials. VI’. When Worlds Collide A. The Old World and the New World traded things also known as the Columbian Exchange. B. The New World gave the Old World: 1. Corn, potatoes, pineapples, tomatoes, tobacco, beans, vanilla, etc. 2. Gold, silver, and syphilis(SST). C. The Old World gave the New World: 1. Wheat, sugar cane, rice, coffee, horse, cows, pigs, etc. 2. Smallpox, measles, bubonic plague, influenza, typhus, etc. A. Have any immunity in their bodies. B. Thus, around 90% of Native Americans died. VIII. The Spanish Conquistadores The Indians didn’t A. Portugal and Spain argued over who got what land and the argument was settled wrought the Treaty of Tortillas. 1. Portugal received territories in Africa, Asia, and Brazil. 2. Spain received territories in the Americas. B. Spanish conquistadores fanned out across the Caribbean. 1. Vases Nuns Balboa- discovered the Pacific Ocean. 2. Ferdinand Magellan- His vessel circumnavigated across the globe. 3. Juan Pence De Leon- Explored Florida looking for the â€Å"Fountain of Youth. † 4. Francisco Coronado- Discovered the Grand Canyon and enormous herds of buffalos. 5. Hernandez De Sotto- Discovered the Mississippi River. 6. Francisco Pizzeria- Crushed the Incas of Peru. C. Encomia system established. . It allowed the government to â€Å"command† Indians to certain colonists in return for the promise to try to Christianize them. 2. Bartholomew De Alas Cases, appalled by the encomia system, called it â€Å"A moral pestilence invented by Satan. † ‘X. The Conquest of Mexico 1. Montague thought Herman Cortes was the god, Quadruplicate, returning from the eastern sea. 2. Herman Cortes was welcomed into the empire and took advantage by conquering it. 3. A new race of people called messiest is formed, which have a mix of Latin American’s European and Indian blood. 4. The Spaniards’ greed for gold led Montague to attack the Spanish on niche tries (sad night). X. The Spread of Spanish America 1. Within about half a century of Columbus landfall, Spanish cities flourished in the Americas. 2. Other countries wanted their share of the new lands. A. The English sent Giovanni Cabot to explore the northeastern coast of North America. B. The French sent Giovanni dad Overgraze to probe the eastern seaboard. C. Lawrence River. 3. The Pueblo Indians started an uprising called the Pope’s Rebellion against the Spanish in 1680. 4. The misdeeds of the Spanish in the New World gave birth to the â€Å"Black Legend. † How to cite Outline New World Beginnings, Papers

Universal Circuits Inc. Case Study free essay sample

Finance 405 After receiving a telex from the Controller of the Irish plant, who is an integral employee at Universal Circuits, we had to make a tough decision regarding his request to hedge against the US dollar depreciating. If the US dollar depreciates, manufacturing would be shifted from his Irish plant to the US plants, which in turn would negatively affect his potential bonus. We acknowledge this risk, which would be incurred to him, but also cannot afford for him to hedge against the company’s interest as a whole. The company uses the Irish plant itself as Universal’s hedge against foreign exchange risk, shifting manufacturing accordingly in order to take advantage of the lower cost of production. What we decided on was to strike a balance between putting the exchange rate risk on our employees and our shareholders. We plan to continue to follow Mr. Kriesler strategy of selective hedging, while incorporating Pierre Bourquin’s idea of dynamic strategy to reduce our economic exposure. We will write a custom essay sample on Universal Circuits Inc. Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to keep the Irish plant controller’s exposure to exchange rate risk at a minimum, we would like to implement a monthly valuation process to respond to a fluctuation of company sales and exchange rates. What we are aiming to do is to guarantee the Irish plant controller a small bonus if the Punt appreciates against the dollar and the manufacturing is shifted from Irish to US plants. We want to put a limited hedge on his exchange rate risk he faces, as his bonus is tied to the Irish plant’s manufacturing performance. But, we do not want to fully hedge, and reverse our company’s original hedge using the Irish plant for manufacturing. Based on our equation in appendix #1, the bonus will fluctuate (on a monthly basis) as dependent on the change in exchange rates and change in monthly sales. The greater the fluctuation in exchange rates, the larger the bonus  will amount to. The same goes for the variable side of the bonus in terms of an increase in monthly sales from the previous year average. If the exchange rates remain constant and monthly sales do not increase, there will be a bottom fixed payment for the minimum monthly bonus. From a general standpoint, we are taking the previous year’s sales and converting into a monthly sales basis to give a proper valuation method for the fixed portion of the bonus. We are also using the max and min functions to appropriately compensate and comply with the company hedge already in place based on fluctuations in exchange rates. The obvious upside to the new compensation is that the controller will be kept happy and given an incentive to work harder. The biggest downside to our strategy is that the new compensation structure will inevitably cost the company more money. In addition, Universal Circuits views the Irish plant as a hedging strategy against foreign exchange fluctuations, therefore this small hedge is counterintuitive to the company because it reveres a portion of the hedge of the Irish Plant. For our purposes we want to be cost effective and sympathetic in terms of the bonus system in place for the controller. Another con of the new compensation structure is employee sentiment. Employees in the Irish plant my see this as a sign of not being appreciated and this could subsequently affect their overall productivity. The main benefit to this plan is it allows the controller of the Irish Plant to be hedged against a depreciation of the U.S Dollar. This allows the company to retain his skill and experience through protecting his job; as the U.S. Dollar depreciates, production shifts to the United States, limiting the output of the Irish Plant.