Ethels Chocolate Lounges Assignment Example | Topics and Well Written Essays - 250 words - 13

Ethels Chocolate Lounges - Assignment Example The product line of gourmet chocolate comes at an expensive price to compete with multinationals in the industry such as Starbucks. Ethel’s Chocolate Lounge relies on limited decision making to influence the clients. Clients that engage in limited decision-making have a low level of involvement and do not engage in searching for alternative products and brands. The search for similar items will base the decision on similar ingredients when items are on sale or a prior experience on some of the item the consumer needed to purchase. Mars Corporation focuses on advantage routine response behavior frequent purchases by consumers’ exhibits routine response behavior. Some of the factors that can motivate the consumers to make a purchase at Ethel’s Chocolate include an advertisement with a desirable destination. A specific culture will move to various styles of chocolates to enjoy the taste-making of Ethel’s Chocolate. Some of the psychological factors that suit the consumers' needs include beliefs, perception, and attitudes. An upscale modern style will match with the popular culture of classy feel. The store has a modern look with an appeal of relaxing ambiance that encourages socialization to extend lounging.