Global Marketing project Essay Example | Topics and Well Written Essays - 250 words - 1

Global Marketing project - Essay Example They would even want to know about the number of buyers and suppliers of toothpaste in the market and whether suppliers are price takers or price makers. 2. Information regarding the political environment of the foreign nation, the rules and regulations pertaining to employment laws and laws concerning foreign organizations opening their business in a particular nation can be obtained through secondary data. Secondary data obtained through research organizations such as Gallup can even help the company in identifying the size of the customers, the size of buyers and suppliers and the existing competition in the market. Primary data will even be required to identify the organization’s internal strengths and weaknesses. Primary data will be collected in order to identify the current demands of the customers that have not yet been satisfied by other companies and the taste of the customers (Terpstra